Privacy Policy
MASTER TERMS OF USE, DISCLAIMER & LEGAL TERMS
PART 3 — Privacy Policy (UK GDPR) & Cookie Policy
43. PRIVACY POLICY
This Privacy Policy explains how The Verve Clinic (sole trader), trading as Rainbow Fertility, Rainbow Fertility
Academy & Verve Fertility, collects, uses, stores, and protects personal information.
Business details:
The Verve Clinic (sole trader)
333 Jockey Road
Sutton Coldfield
B73 5XE
United Kingdom
Email: care@verveacupuncture.co.uk
For the purposes of UK data protection law, we are the data controller for the personal data we collect.
44. DATA WE MAY COLLECT
We may collect personal information including:
Identity Data
● full name;
● title;
● date of birth;
● pronouns (where voluntarily provided).
Contact Data
● email address;
● telephone number;
● postal address;
● billing address.
Account Data
● usernames;
● passwords (managed by relevant platforms where applicable);
● course login information.
Payment Data
Payments are processed via third-party processors.
We do not generally store full card details.
Booking & Service Data
Including:
● appointment details;
● booking history;
● package history;
● communication preferences.
Health / Fertility Information
Where voluntarily submitted in connection with coaching or clinical services, this may include:
● fertility history;
● cycle information;
● symptoms;
● treatment history;
● IVF/IUI details;
● hormone information;
● supplement information;
● pregnancy history;
● miscarriage history;
● relevant medical information.
This information is only collected where relevant to the services requested.
Marketing Data
Including:
● newsletter preferences;
● lead magnet signups;
● course interest;
● communication preferences.
Technical Data
Including:
● IP address;
● browser type;
● operating system;
● session behaviour;
● device information;
● cookies;
● analytics data.
45. HOW WE COLLECT DATA
We may collect data when you:
● visit our website;
● submit enquiry forms;
● book appointments;
● purchase services;
● join mailing lists;
● download resources;
● enrol in courses;
● complete questionnaires;
● complete intake forms;
● submit coaching forms;
● communicate by email;
● interact via social media;
● engage with educational platforms.
46. LEGAL BASIS FOR PROCESSING
Under UK GDPR, we may process data under the following lawful bases:
Contract
Where processing is necessary to provide services you requested.
Examples:
● bookings;
● payments;
● course access;
● client communication.
Consent
Where you opt into:
● newsletters;
● lead magnets;
● promotional emails;
● marketing communications.
You may withdraw consent at any time.
Legitimate Interests
Where processing is reasonably necessary for:
● business administration;
● fraud prevention;
● service improvement;
● customer communication;
● analytics.
Legal Obligation
Where required by law.
Special Category Data
Health-related information is special category data.
Where processed, lawful basis may include:
● explicit consent;
● service provision where appropriate;
● establishment/exercise of legal claims.
47. HOW WE USE YOUR INFORMATION
We may use your data to:
● provide services;
● process bookings;
● deliver coaching;
● manage appointments;
● provide course access;
● process payments;
● communicate with you;
● send requested resources;
● improve services;
● administer programmes;
● respond to enquiries;
● maintain records;
● send marketing (with consent where required).
48. THIRD PARTY PLATFORMS
We may use third-party systems including:
Wix
For website hosting and forms.
Thinkific
For course hosting and digital programme delivery.
Ovatu
For appointment scheduling and service management.
ConvertKit
For email marketing and automation.
Payment processors
Such as Stripe, PayPal, or integrated processors.
These providers process data under their own privacy terms.
We are not responsible for their independent privacy practices.
49. DATA RETENTION
We retain data only as long as reasonably necessary.
Retention periods depend on:
● contractual obligations;
● service history;
● legal obligations;
● legitimate business needs.
Where no longer required, data will be deleted or anonymised.
50. MARKETING COMMUNICATIONS
Where you opt in, we may send:
● newsletters;
● updates;
● promotional offers;
● educational content;
● course information.
You may unsubscribe at any time using the unsubscribe link or by contacting us.
51. DATA SHARING
We do not sell personal data.
Data may be shared with:
● software providers;
● booking systems;
● email marketing providers;
● payment processors;
● legal or regulatory authorities where required.
Only where necessary.
52. INTERNATIONAL DATA TRANSFERS
Some providers may process data outside the UK.
Where this occurs, appropriate safeguards are expected to be used.
53. SECURITY
We take reasonable steps to protect data.
However, no internet transmission or digital storage system can be guaranteed fully secure.
Use of online services is at your own risk.
54. YOUR UK GDPR RIGHTS
You may have rights including:
● right of access;
● right to rectification;
● right to erasure;
● right to restrict processing;
● right to object;
● right to data portability;
● right to withdraw consent.
Requests may be made via our contact details.
We may request verification.
55. ICO RIGHTS
If you believe your data has been handled improperly, you may complain to:
Information Commissioner’s Office (ICO)
56. CHILDREN
Our services are not intended for individuals under 18 unless expressly stated.
57. COOKIE POLICY
Our website uses cookies and similar technologies.
Cookies may be used for:
● essential website operation;
● remembering preferences;
● analytics;
● marketing;
● performance monitoring.
58. TYPES OF COOKIES
Essential Cookies
Required for website functionality.
Without these, some services may not function.
Functional Cookies
Used to improve usability.
Examples:
● remembering settings;
● saved preferences.
Analytics Cookies
Used to understand:
● traffic;
● visitor behaviour;
● page performance;
● user interaction.
Marketing Cookies
May be used for:
● advertising;
● campaign measurement;
● remarketing.
59. COOKIE CONSENT
Where required, users will be given cookie consent options.
You may adjust browser settings or consent preferences.
Disabling cookies may affect site functionality.
60. THIRD PARTY COOKIES
Third-party services may place cookies including:
● Wix;
● analytics tools;
● marketing integrations;
● embedded content providers.
We do not control third-party cookie behaviour.
61. EMAIL TRACKING
Marketing emails may use tracking technology to measure:
● opens;
● clicks;
● engagement.
You may unsubscribe if you do not wish to receive marketing emails.
62. PRIVACY POLICY CHANGES
We may update privacy terms periodically.
Updated versions will be published on the website.
Continued use constitutes acceptance.